
Milani Gilded Luster Light Eye Shadow Palette
Thanks to Milani's just-released collection of Gilded eye shadow palettes, you can have all the basic neutrals you need, plus all the dazzling glitter you could ever want. The Gilded Luster Light palette, pictured above, is a no-brainer for anyone obsessed with rose-gold everything.
$20

Charlotte Tilbury Scarlet Spell Lipstick
Charlotte Tilbury is kicking off December with a new shade of the brand's beloved Matte Revolution Lipstick: a rich burgundy named Scarlet Spell with high color payoff and a buttery smooth application.
$34

Physicians Formula Natural Defense Triple Defense Multi-Color Stick
Everything in Physicians Formula's new makeup line protects against UV rays, blue light, and environmental pollutants. This multi-use stick from the collection provides a pinch of color to cheeks, eyes, and lips — just be sure to lay down a base of SPF 30, too, to protect the rest of your face.
$12
Wet N Wild Photo Focus Dewy Foundation
You've likely already tried and fallen for Wet N Wild's matte finish Photo Focus Foundation, so you'll be delighted to hear that the brand has just revamped the formula with a new dewy version — just in time to avoid harsh winter dullness. You can pick it up in stores like Walmart, Walgreens, and CVS this month, or you can wait until it drops online in January.
$7

Benefit Cosmetics Brow Styler
Benefit's dual-ended Brow Styler with a pencil and powder isn't technically a new product — but it does come in four new, hard-to-find shades: Neutral Blonde, Warm Auburn, Warm Medium Brown, and Cool Grey.
$34

Marc Jacob's dazzling glitter eye shadow pots are now available in liquid format thanks for the brand's latest drop: See-Quins Glam Glitter Liquid Eye Shadows. This line of six sparkling pinks, coppers, and rose-golds deliver a pop of shimmer to any eye look in mere seconds.
$26

GlamGlow Supermattify Clarifying Oil Control Primer
Now that GlamGlow have perfected the art of oil-absorbing skin care (like the Best of Beauty veteran SuperMud Treatment), it's moving into makeup territory. There's no better base for makeup than skin that's clear and hydrated, and the brand's new Supermattify Clarifying Oil Control Primer provides just that with a potent mix of charcoal and hydroxy acids.
$42

Becca Cosmetics Light Shifter Brightening Concealer and Corrector Duo
Becca Cosmetics just released its latest concealer, a creamy, light-reflecting formula that you can only get in one place. Light Shifter Brightening Concealer is available right now at CVS in this duo, which comes with the brand's Under Eye Brightening Correct at almost no added cost.
$36

Fenty Beauty Snap Shadow Mix and Match Eye Shadow Palette
These miniature palettes from Fenty Beauty are only the third eye shadow venture the brand has ever made — but it's also the biggest. The upcoming range of Snap Shadow Mix and Match Eye Shadow Palettes include eight (eight!) wildly different six-shade palettes like the above, Pastel Frost.
$25

Benefit Cosmetics Porefessional Hydrating Face Primer
If you're a fan of Benefit's original Porefessional Face Primer, we have great news for you. The brand has just welcomed The Porefessional Hydrating Face Primer into its roster. This new formula features hydrating hyaluronic acid and shea better to keep skin dewy and fresh in the bitter winter cold.
$32

It Cosmetics Pillow Lips Lipstick
The first-ever range of lipsticks from It Cosmetics, Pillow Lips, has finally arrived. This collection of 28 bullet lipsticks features 14 shades in nude, pink, red, and purple hues, all of which come in both cream and matte finishes.
$24

Tarte Shape Tape Glow Wand
Tarte's beloved range of Shape Tape foundations and concealers have a brand-new family member: the Glow Wand, available in eight shades. Apply this lightweight and shimmering formula on top of your base for gleaming cheekbones and temples.
$25

Jill Stuart Rouge Tint-In-Dream
If you're looking for a head-turning holiday lip without the fear of lipstick smudges, look no further that Jill Stuart's recent line of lip tints. Rouge Tint-In-Dream comes in seven sheer shades like I'll Be (pictured above), peachy pinks, and even a black with chunky glitter.
$24

Haus Labs Glam Room Palette No. 1
Lady Gaga's first-ever eye shadow palette is here with Haus Labs's Glam Room Palette No. 1. The palette includes 10 shades including neutrals, pinks, and purples in matte and shimmer finishes. By the sounds of its name, it won't be the last Haus Labs eye palette, either.
$34

Stila Cosmetics Shine Fever Lip Vinyl
Don't mistake Stila Cosmetics's new Shine Fever Lip Vinyls for your run-of-the-mill liquid lipsticks. These highly pigmented puppies have a glossy finish that'll have you pulling up your hair and applying blue eye shadow like it's the '90s all over again. Stila offers two shades of the lacquer right now, but more will come to Ulta on December 22.
$24

Nyx Cosmetics High Glass Illuminating Powder
With its High Glass Illuminating Powder, Nyx has created a highlighter with a texture unlike any other. Dip a finger into the any of the three available shades and it will bounce like gel to the touch. It still applies on the skin like a traditional pressed powder highlight and melts in easily for a wet-looking finish.
$12

Revlon Super Lustrous The Luscious Mattes Lipstick
Revlon's new line of 24 creamy matte lipsticks marks the reintroduction of some of the brand's most-beloved shades ever, including Cherries in the Snow from the 1940s and Fire & Ice from the '50s.
$12

E.L.F. Cosmetics Liquid Glitter Eye Shadow
Considering that Pantone just named Classic Blue its highly anticipated Color of the Year, E.L.F. picked the perfect time to release a collection of Liquid Glitter Eye Shadows, including this deep shimmery blue shade called Ocean Eyes.
$5

KKW Beauty Rose Gold Loose Shimmer Powder for Face & Body
A part of KKW Beauty's latest collection, Glitz & Glam, this Rose Gold Loose Shimmer Powder provides a perfect holiday party glow you can apply just about anywhere — the face, the collarbones, the shins. There's no such thing as too much glimmer, so let your powder brush roam freely.
$27

Fenty Beauty Trophy Wife Life Makeup Set
When Fenty Beauty debuted in 2017, nobody could tear their eyes away from its golden, glitter-packed Trophy Wife highlighter shade. Now, just over two years later, the brand has translated that shade into the Trophy Wife Life Makeup Set featuring the highlighter, a lipstick, lip gloss, and liquid eyeliner in the signature shade.
$69
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